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BRIGHTON, Ontario (30 June 2014) – Home Goods Online wants to improve our news delivery service for everyone in Canada’s furniture, mattress, major appliance and consumer electronics industries. So, we’re not only signing on with a new service provider but we’re asking each of our readers to give us a few moments of his or her time to update their individual profile.

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Special Contributors - Newest Articles
The power of colour
Alixe McRae
Written by Alixe MacRae   

ImageIn 1924, Philip Morris launched a women's cigarette brand called Marlboro. Its tag line was Mild as May and its market share languished at about 1%. About 30 years later, the company decided to reposition it as a man's cigarette. The lipstick red package colour remained but the cowboy - also known as The Marlboro Man was born. Within a year it ranked as the fourth highest selling brand and, today, Marlboro remains the largest cigarette brand in the world. By the way; they didn't lose the female customers, they just added the men.

Read more...
Change is coming, even here at HGO
Other Contributors
Written by Michael J. Knell   

ImageBy the time most of you read this, Cyndi and I will be enjoying a quiet lunch - complete with a pint of stout - on the patio of an idyllic pub in a small village not far from Galway. This will be our first trip to Ireland, ancestral home to my wife of 34 years and a ninth generation Canadian, as well as our first true vacation away from home in several years. Frankly, I need the break, so I'm hoping you'll understand why Home Goods Online isn't being updated regularly for the next couple of weeks.

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Who's at fault for non-performance?
Donald Cooper
Written by Donald Cooper   

ImageEvery business is the sum total of the performance of all the people in it. To prosper, we must achieve world-class performance, individually and collectively, regardless of the size and nature of our business.

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The world needs more entrepreneurs like Chris Odishaw
Donald Cooper
Written by Donald Cooper   
ImageChris Odishaw is probably going to kill me for writing about him but you need to know about this guy. Chris runs the very successful Battleford Furniture store located in The Battlefords, Saskatchewan - population 20,000.
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Three truths and a lie
Other Contributors
Written by Joe Carroll   

ImageI would like to continue last month's discussion on the growing sophistication of online marketing. As you might recall, it was the result of attending a recent seminar at High Point University featuring several top notch internet marketers shared their insights on growing importance of this relatively new phenomenon to our business. Christine Pierpoint, vice president of emerging media at IMRE (http://www.imre.com/), spoke on measuring the effectiveness of online marketing by measuring ROI (return on investment) through analytics.

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The amazing math of improving your bottom line
Donald Cooper
Written by Donald Cooper   

ImageMany business owners and managers believe they must make either big improvements in sales or deep cuts to their costs, or both, to have a real impact their bottom line. This is simply not true. In fact, very small improvements can and will dramatically improve profitability.

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Donald Cooper
My Turn!
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