Main Menu
Home
In the News
Special Contributors
Special Report - Bedding
Sponsors
Events Calendar
Classifieds
Advertising
Contact HGO
Home
follow-on-twitter
Merchandiser Fall 2014
Merchandiser Summer 2014
2014 Product Guide
Research Store

Canada Counts
CanadaCounts-Badge-Sept2012.fw
A survey of Canadian buying intentions.
Purchase Report

 

Syndicate
Special Contributors - Newest Articles
Selling the benefit of sleep
Other Contributors
Written by Joe Carroll   
ImageI was honoured to speak at the World Healthy Sleep Industry Conference, which was held in conjunction with the China International Furniture Expo in Shanghai in early September. The audience included international authorities in the subject from both China and Europe. Even though I don't consider myself a sleep expert, my hosts asked that I speak about the marketing and technological innovations that have evolved within the U.S. bedding industry over the past few years.
Read more...
Ten ways to be a star
Alixe McRae
Written by Alixe MacRae   
ImageEvery retailer wants to differentiate themselves, to stand out from the crowd regardless of the product or service he's selling. It's the single most important key competitive advantage and it nothing to do with price points or profit dollars. Standing out from the crowd means yours will be the first store the client thinks of when it comes to service.
Read more...
Are you aiming high enough?
Donald Cooper
Written by Donald Cooper   

ImageI'm old enough to remember ‘the good old days' when you could make a pretty good living being mediocre in almost any line of work. Business was less competitive and customers were less demanding. Mediocrity was a viable option. But not anymore!

Read more...
Retail winners fish, not hunt
Alixe McRae
Written by Alixe MacRae   

ImageIt won't surprise any seasoned retailer, especially one that studies retailing, to learn that Apple Stores are now number one in dollars earned per square foot and, at 42.4%; their margin isn't tiny for an electronics store.  What's often more difficult to appreciate is their business model is to fish, not hunt, for customers. In other words, they capitalize on the customers that walk in the door.

Read more...
I'm sorry, so sorry
Alixe McRae
Written by Alixe MacRae   

ImageWhen can an apology be great marketing? Research has definitely shown when a business says "I'm sorry" and remedies the situation; customer loyalty jumps anywhere from 30% to 50%. Those customers will tell all of their friends; the best word-of-mouth advertising a retailer can earn.

Read more...
Do you thank and appreciate your customers?
Donald Cooper
Written by Donald Cooper   

ImageLoyal customers are a treasure and they love being thanked, acknowledged and appreciated for their loyalty. The good news is that today's technology allows us to track, thank and ‘wow' them in simple, affordable and powerful ways.

Read more...
<< Start < Previous 1 2 3 4 5 6 7 8 9 10 Next > End >>

Results 49 - 60 of 209
Banner
Banner

 

 .

Please, update your HGO profile

BRIGHTON, Ontario – To improve the efficiency of our newsletter delivery service and to bring ourselves in alignment with current Canadian legislation, we need our loyal readers to update their profiles.

If you’re in big ticket home goods, you can’t be without Home Goods Online – the only business-to-business news and information service for those working in Canada’s furniture, mattress, major appliance and consumer electronics industries.

Update Your Profile Now
Banner
 
Banner
Banner
Donald Cooper
My Turn!
HGO Merchandiser