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Special Contributors - Newest Articles
Retail winners fish, not hunt
Alixe McRae
Written by Alixe MacRae   

ImageIt won't surprise any seasoned retailer, especially one that studies retailing, to learn that Apple Stores are now number one in dollars earned per square foot and, at 42.4%; their margin isn't tiny for an electronics store.  What's often more difficult to appreciate is their business model is to fish, not hunt, for customers. In other words, they capitalize on the customers that walk in the door.

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I'm sorry, so sorry
Alixe McRae
Written by Alixe MacRae   

ImageWhen can an apology be great marketing? Research has definitely shown when a business says "I'm sorry" and remedies the situation; customer loyalty jumps anywhere from 30% to 50%. Those customers will tell all of their friends; the best word-of-mouth advertising a retailer can earn.

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Do you thank and appreciate your customers?
Donald Cooper
Written by Donald Cooper   

ImageLoyal customers are a treasure and they love being thanked, acknowledged and appreciated for their loyalty. The good news is that today's technology allows us to track, thank and ‘wow' them in simple, affordable and powerful ways.

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The same old way doesn't work anymore
Other Contributors
Written by Joe Carroll   

ImageOne of the most rewarding things I've done for past 10 years or so is chair the Home Furnishings Advisory Board at High Point University. Made up of leading manufacturers, retailers and suppliers, its purpose is to keep the faculty informed about what's going on in the industry and to suggest how current marketing methods and business innovations might be incorporated into the academic curriculum.

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The power of colour
Alixe McRae
Written by Alixe MacRae   

ImageIn 1924, Philip Morris launched a women's cigarette brand called Marlboro. Its tag line was Mild as May and its market share languished at about 1%. About 30 years later, the company decided to reposition it as a man's cigarette. The lipstick red package colour remained but the cowboy - also known as The Marlboro Man was born. Within a year it ranked as the fourth highest selling brand and, today, Marlboro remains the largest cigarette brand in the world. By the way; they didn't lose the female customers, they just added the men.

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Change is coming, even here at HGO
Other Contributors
Written by Michael J. Knell   

ImageBy the time most of you read this, Cyndi and I will be enjoying a quiet lunch - complete with a pint of stout - on the patio of an idyllic pub in a small village not far from Galway. This will be our first trip to Ireland, ancestral home to my wife of 34 years and a ninth generation Canadian, as well as our first true vacation away from home in several years. Frankly, I need the break, so I'm hoping you'll understand why Home Goods Online isn't being updated regularly for the next couple of weeks.

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