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BRIGHTON, Ontario (30 June 2014) – Home Goods Online wants to improve our news delivery service for everyone in Canada’s furniture, mattress, major appliance and consumer electronics industries. So, we’re not only signing on with a new service provider but we’re asking each of our readers to give us a few moments of his or her time to update their individual profile.

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Special Contributors - Newest Articles
The simple truth about vision and mission
Donald Cooper
Written by Donald Cooper   

ImageThere's a great deal of confusion in business today about ‘vision' and ‘mission' and very little understanding of the difference between them. Businesses spend years and tens of thousands of dollars on consultants and "strategic retreats" only to come up with a Vision Statement that isn't worth the paper it's written on but is still proudly hung on the lobby wall. It usually looks something like this and is almost always signed, ‘The Management':

 

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We need more romance
Joe Carroll
Written by Joe Carroll   
ImageOne of the recurring complaints I have heard in the 40-plus years I have been in the furniture industry is "how do we sell furniture by emphasizing its benefits instead of by price?" We are constantly reprimanding ourselves for treating furniture as a commodity. We know we should be selling features such as style, comfort and its ability to enhance one's home. After decades of selling by price we have conditioned the consumer to expect to buy furniture only when it is on sale or at a discount.
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The simple truth about value
Donald Cooper
Written by Donald Cooper   

ImageUltimately, customer ownership is all about creating, delivering and communicating compelling value. Customers demand value and every business promises it. But there's a huge lack of clarity about what value really is.

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Silver hair, golden wallets
Alixe McRae
Written by Alixe MacRae   

ImageMany people, especially independent retailers of my acquaintance tend to think of older people as not being the customers that spend money. If that's your view, you could be very, very wrong.

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The story you tell is what you sell
Other Contributors
Written by Joe Carroll   

ImageWithout a doubt the bedding industry has some of the best marketing strategists in the home furnishings industry. They have to keep on coming up with new ways to sell mattresses just to stay ahead of their competition. Even in these tough economic times the mattress industry has been faring quite well.

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Is your business card an actionable marketing document?
Donald Cooper
Written by Donald Cooper   

ImageOver the years I've been asked to judge several business card competitions. What I've discovered is that many business cards completely miss the mark when it comes to accomplishing the very purpose for which they were created! So, here are my thoughts on how to create a much more effective business card.

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Donald Cooper
My Turn!
HGO Merchandiser