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Learning from Dollarama
Alixe McRae
Written by Alixe MacRae   
ImageHave you read the Globe & Mail's recent report on the Top 1,000 companies in Canada? It was published in their authoritative Report on Business. If you haven't, you should.
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Exactly what is marketing?
Donald Cooper
Written by Donald Cooper   
ImageEvery business talks about ‘marketing' but most never really define it. There are many debates, disagreements and myths about what marketing is. Some folks equate it to advertising, promotion and sales, but it's much more than that. Here's my simple definition of marketing that may be helpful: marketing is anything we do to increase the demand for, or sales of, what we sell.
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Creativity doesn't have to be expensive
Joe Carroll
Written by Joe Carroll   
ImagePrior to joining Furniture/Today in 1977 I worked at an advertising agency in Knoxville, Tennessee that specialized in home furnishings. Sometime during my first year on the job as a fledgling account executive, I burst in to the office of the creative director with the exciting news that I had a new client who needed a brochure "yesterday". The client also stipulated it had to be both highly creative and inexpensive.
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The straight goods about social media
Donald Cooper
Written by Donald Cooper   
ImageSocial media is a hot topic these days and will be an important part of your marketing, whether you like it or not. More and more, people will talk about you on social media, which includes Facebook, Twitter and similar sites such as LinkedIn and it's important that you lead or be part of that conversation. I know very little about this subject, so I've asked Randall Craig, one of Canada's leading experts in the field, to help out here. What follows comes from him...
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Why good-better-best is so effective
Alixe McRae
Written by Alixe MacRae   
ImagePricing has always been a tough nut to crack. Over the past decade or so, furniture retailers have seen almost mind-blowing changes to how the product on the floor is priced. For example, who would have predicted leather upholstery's fall into commodity price points? Telling a buyer in 1998 or even 2000 that a three-seat leather sofa would be advertised at $299 in 2013 would have generated a snort of disgust.
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Good advice on hiring and selling
Joe Carroll
Written by Joe Carroll   
ImagePerhaps the two most difficult tasks faced by every furniture retailer are hiring the right people to join his team and figuring out how he is going to reach out to the consumer. And it doesn't really matter all that much if his store is in Canada or the United States, how many outlets he operates or the product profile he offers his community. These two topics appear divergent but, in truth, they aren't.
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