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Canada Counts
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A survey of Canadian buying intentions.
Purchase Report

 

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Special Contributors - Newest Articles
Legendary marketers
Other Contributors
Written by Alixe MacRae   

ImageLegendary Canadian marketer Dave Nicol, who passed away a few weeks ago, once said: “Marketing is the art of meaningful sustainable differentiation. Giving away Tide at half price is meaningful but not sustainable. What is the ideal marketing strategy? One that is compellingly attractive to your customers yet is one that your competitor is unable or unwilling to replicate.”

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It all started with a persimmon tree
Other Contributors
Written by Joe Carroll   
ImageAs a long-time resident of North Carolina, the month of October portends two important events: the changing of the leaves to their beautiful autumn colors and the semi-annual furniture market in High Point.
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Girls = Profit
Alixe McRae
Written by Alixe MacRae   
ImageA few weeks ago, the Globe & Mail reported Lego AS sales had soared 13% in the first six months of 2013, an almost outlandish uptick in this economy. The company attributed the increased to a new Lego Friends series of building blocks designed for girls. There’s an important lesson in that for the independent furniture and mattress retailer: start targeting girls as important source of revenue and profits.
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Why don’t people buy more furniture?
Other Contributors
Written by Joe Carroll   
Image"You want to know why I don’t like to shop for furniture? The sales people are liked piranhas. I am attacked as soon as I walk in the store. They must think I look like I am going to shop-lift a dresser or something.” This criticism of the furniture shopping experience is just one of the many reasons friends have given me over the years. Their complaints are very insightful as our industry constantly likes to examine the reasons people don't shop for furniture more often.
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How to be a better manager
Other Contributors
Written by Alixe MacRae   
ImageJust over a year ago, the Globe & Mail profiled David Finch, a man who was diagnosed with Asperger's Syndrome (more properly known as Autistic Spectrum Disorder), who literally learned how to be a better husband at the age of 30 and after five years of marriage. His journey to save his marriage contains a number of valuable lessons for the independent furniture, mattress and appliance retailer.
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Attempting to understand the female psyche
Joe Carroll
Written by Joe Carroll   
Image"When it comes to shopping, there's more than the obvious difference between men and women: men still ‘hunt' with a spear, women ‘gather' with a basket."
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