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Special Contributors - Newest Articles
Attempting to understand the female psyche
Joe Carroll
Written by Joe Carroll   
Image"When it comes to shopping, there's more than the obvious difference between men and women: men still ‘hunt' with a spear, women ‘gather' with a basket."
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The Seven Deadly Sins
Joe Carroll
Written by Joe Carroll   
ImageI just finished reading Dan Brown’s latest novel, Inferno. As we have seen in his previous works, like the Da Vinci Code, Brown loves to use symbolism from classical literature and mythology to weave a moral into his story. Inferno draws inspiration from Dante’s The Divine Comedy, an epic poem which describes his own descent into hell, passage through purgatory and eventual ascent into paradise. At some point in the novel my mind connected these classical references to a speech I heard over a decade ago by Mike Dugan who at the time was president of Henredon Furniture.
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Learning from Dollarama
Alixe McRae
Written by Alixe MacRae   
ImageHave you read the Globe & Mail's recent report on the Top 1,000 companies in Canada? It was published in their authoritative Report on Business. If you haven't, you should.
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Exactly what is marketing?
Donald Cooper
Written by Donald Cooper   
ImageEvery business talks about ‘marketing' but most never really define it. There are many debates, disagreements and myths about what marketing is. Some folks equate it to advertising, promotion and sales, but it's much more than that. Here's my simple definition of marketing that may be helpful: marketing is anything we do to increase the demand for, or sales of, what we sell.
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Creativity doesn't have to be expensive
Joe Carroll
Written by Joe Carroll   
ImagePrior to joining Furniture/Today in 1977 I worked at an advertising agency in Knoxville, Tennessee that specialized in home furnishings. Sometime during my first year on the job as a fledgling account executive, I burst in to the office of the creative director with the exciting news that I had a new client who needed a brochure "yesterday". The client also stipulated it had to be both highly creative and inexpensive.
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The straight goods about social media
Donald Cooper
Written by Donald Cooper   
ImageSocial media is a hot topic these days and will be an important part of your marketing, whether you like it or not. More and more, people will talk about you on social media, which includes Facebook, Twitter and similar sites such as LinkedIn and it's important that you lead or be part of that conversation. I know very little about this subject, so I've asked Randall Craig, one of Canada's leading experts in the field, to help out here. What follows comes from him...
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