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A survey of Canadian buying intentions.
Purchase Report

 

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Special Contributors - Newest Articles
‘Town Hall’ a must if you care about TCHFM
Other Contributors
Written by Michael J. Knell   

ImageI’ve been attending the Canadian Home Furnishings Market for the best part of 30 years. It’s the only industry event I never miss. And for the first time, the market’s owners and operators are going to stage a forum encouraging regular attendees – such as me and you – to give our feedback, criticisms and opinions about the state of this country’s only national furniture industry event and what needs to be done to make it better, more relevant and more interesting. If you care anything at all for the market, you need to show up.

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The currency in feeling special
Donald Cooper
Written by Donald Cooper   

ImageOur customers have four currencies in their lives, not just one. A ‘currency’ is anything of value to us that we don’t have enough of. The obvious currency is money, but there are four things that we don’t have enough of: 1) money; 2) time; 3) feeling safe (physically and emotionally safe); and, 4) feeling special.

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Responding to consumer complaints
Other Contributors
Written by Joe Carroll   
ImageSeptember’s column, Why Don't People Buy More Furniture, provoked suggestions from several readers suggesting I contact a random sampling of retailers, ranging from national chains to local independent dealers, to see how they would respond. It was a great idea. Here are some of the responses I received. I have chosen to make them anonymous.
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Legendary marketers
Other Contributors
Written by Alixe MacRae   

ImageLegendary Canadian marketer Dave Nicol, who passed away a few weeks ago, once said: “Marketing is the art of meaningful sustainable differentiation. Giving away Tide at half price is meaningful but not sustainable. What is the ideal marketing strategy? One that is compellingly attractive to your customers yet is one that your competitor is unable or unwilling to replicate.”

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It all started with a persimmon tree
Other Contributors
Written by Joe Carroll   
ImageAs a long-time resident of North Carolina, the month of October portends two important events: the changing of the leaves to their beautiful autumn colors and the semi-annual furniture market in High Point.
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Girls = Profit
Alixe McRae
Written by Alixe MacRae   
ImageA few weeks ago, the Globe & Mail reported Lego AS sales had soared 13% in the first six months of 2013, an almost outlandish uptick in this economy. The company attributed the increased to a new Lego Friends series of building blocks designed for girls. There’s an important lesson in that for the independent furniture and mattress retailer: start targeting girls as important source of revenue and profits.
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