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A survey of Canadian buying intentions.
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Special Contributors - Newest Articles
Why don’t people buy more furniture?
Other Contributors
Written by Joe Carroll   
Image"You want to know why I don’t like to shop for furniture? The sales people are liked piranhas. I am attacked as soon as I walk in the store. They must think I look like I am going to shop-lift a dresser or something.” This criticism of the furniture shopping experience is just one of the many reasons friends have given me over the years. Their complaints are very insightful as our industry constantly likes to examine the reasons people don't shop for furniture more often.
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How to be a better manager
Other Contributors
Written by Alixe MacRae   
ImageJust over a year ago, the Globe & Mail profiled David Finch, a man who was diagnosed with Asperger's Syndrome (more properly known as Autistic Spectrum Disorder), who literally learned how to be a better husband at the age of 30 and after five years of marriage. His journey to save his marriage contains a number of valuable lessons for the independent furniture, mattress and appliance retailer.
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Attempting to understand the female psyche
Joe Carroll
Written by Joe Carroll   
Image"When it comes to shopping, there's more than the obvious difference between men and women: men still ‘hunt' with a spear, women ‘gather' with a basket."
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The Seven Deadly Sins
Joe Carroll
Written by Joe Carroll   
ImageI just finished reading Dan Brown’s latest novel, Inferno. As we have seen in his previous works, like the Da Vinci Code, Brown loves to use symbolism from classical literature and mythology to weave a moral into his story. Inferno draws inspiration from Dante’s The Divine Comedy, an epic poem which describes his own descent into hell, passage through purgatory and eventual ascent into paradise. At some point in the novel my mind connected these classical references to a speech I heard over a decade ago by Mike Dugan who at the time was president of Henredon Furniture.
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Learning from Dollarama
Alixe McRae
Written by Alixe MacRae   
ImageHave you read the Globe & Mail's recent report on the Top 1,000 companies in Canada? It was published in their authoritative Report on Business. If you haven't, you should.
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Exactly what is marketing?
Donald Cooper
Written by Donald Cooper   
ImageEvery business talks about ‘marketing' but most never really define it. There are many debates, disagreements and myths about what marketing is. Some folks equate it to advertising, promotion and sales, but it's much more than that. Here's my simple definition of marketing that may be helpful: marketing is anything we do to increase the demand for, or sales of, what we sell.
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