Main Menu
Home
In the News
Special Contributors
Special Report - Bedding
Sponsors
Events Calendar
Classifieds
Advertising
Contact HGO
Home
follow-on-twitter
Merchandiser Winter 2015
Merchandiser Fall 2014
2014 Product Guide
Research Store

Canada Counts
CanadaCounts-Badge-Sept2012.fw
A survey of Canadian buying intentions.
Purchase Report

 

Syndicate
Special Contributors - Newest Articles
The currency in feeling special
Donald Cooper
Written by Donald Cooper   

ImageOur customers have four currencies in their lives, not just one. A ‘currency’ is anything of value to us that we don’t have enough of. The obvious currency is money, but there are four things that we don’t have enough of: 1) money; 2) time; 3) feeling safe (physically and emotionally safe); and, 4) feeling special.

Read more...
Responding to consumer complaints
Other Contributors
Written by Joe Carroll   
ImageSeptember’s column, Why Don't People Buy More Furniture, provoked suggestions from several readers suggesting I contact a random sampling of retailers, ranging from national chains to local independent dealers, to see how they would respond. It was a great idea. Here are some of the responses I received. I have chosen to make them anonymous.
Read more...
Legendary marketers
Other Contributors
Written by Alixe MacRae   

ImageLegendary Canadian marketer Dave Nicol, who passed away a few weeks ago, once said: “Marketing is the art of meaningful sustainable differentiation. Giving away Tide at half price is meaningful but not sustainable. What is the ideal marketing strategy? One that is compellingly attractive to your customers yet is one that your competitor is unable or unwilling to replicate.”

Read more...
It all started with a persimmon tree
Other Contributors
Written by Joe Carroll   
ImageAs a long-time resident of North Carolina, the month of October portends two important events: the changing of the leaves to their beautiful autumn colors and the semi-annual furniture market in High Point.
Read more...
Girls = Profit
Alixe McRae
Written by Alixe MacRae   
ImageA few weeks ago, the Globe & Mail reported Lego AS sales had soared 13% in the first six months of 2013, an almost outlandish uptick in this economy. The company attributed the increased to a new Lego Friends series of building blocks designed for girls. There’s an important lesson in that for the independent furniture and mattress retailer: start targeting girls as important source of revenue and profits.
Read more...
Why don’t people buy more furniture?
Other Contributors
Written by Joe Carroll   
Image"You want to know why I don’t like to shop for furniture? The sales people are liked piranhas. I am attacked as soon as I walk in the store. They must think I look like I am going to shop-lift a dresser or something.” This criticism of the furniture shopping experience is just one of the many reasons friends have given me over the years. Their complaints are very insightful as our industry constantly likes to examine the reasons people don't shop for furniture more often.
Read more...
<< Start < Previous 1 2 3 4 5 6 7 8 9 10 Next > End >>

Results 25 - 36 of 213
Banner
Banner

 

 .

Please, update your HGO profile

BRIGHTON, Ontario – To improve the efficiency of our newsletter delivery service and to bring ourselves in alignment with current Canadian legislation, we need our loyal readers to update their profiles.

If you’re in big ticket home goods, you can’t be without Home Goods Online – the only business-to-business news and information service for those working in Canada’s furniture, mattress, major appliance and consumer electronics industries.

Update Your Profile Now
Banner
 
Banner
Banner
Donald Cooper
My Turn!
HGO Merchandiser