Without a doubt the bedding industry has some of the best marketing strategists in the home furnishings industry. They have to keep on coming up with new ways to sell mattresses just to stay ahead of their competition. Even in these tough economic times the mattress industry has been faring quite well.

Over the years I've been asked to judge several business card competitions. What I've discovered is that many business cards completely miss the mark when it comes to accomplishing the very purpose for which they were created! So, here are my thoughts on how to create a much more effective business card.