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Alixe McRae
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Written by Alixe MacRae
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 Pricing has always been a tough nut to crack. Over the past decade or so, furniture retailers have seen almost mind-blowing changes to how the product on the floor is priced. For example, who would have predicted leather upholstery's fall into commodity price points? Telling a buyer in 1998 or even 2000 that a three-seat leather sofa would be advertised at $299 in 2013 would have generated a snort of disgust. |
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Joe Carroll
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Written by Joe Carroll
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 Perhaps the two most difficult tasks faced by every furniture retailer are hiring the right people to join his team and figuring out how he is going to reach out to the consumer. And it doesn't really matter all that much if his store is in Canada or the United States, how many outlets he operates or the product profile he offers his community. These two topics appear divergent but, in truth, they aren't. |
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Donald Cooper
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Written by Donald Cooper
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.jpg "Image") If you sell business-to-business, it's tough to be profitable especially if most of your customers aren't. If your customers are unprofitable and that can't somehow be fixed, you're in for slow growth, sleepless nights and minimal profitability. |
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Joe Carroll
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Written by Joe Carroll
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"We were losing money every month. We had become slow pay with our suppliers. We had high turnover among our employees. There was no feeling of teamwork. The most painful part of this was my growing sense of failure as a CEO." |
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Alixe McRae
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Written by Alixe MacRae
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"How Might We' is a phrase coined by Warren Berger, a blogger the Harvard Business Review who claims these are the three words most commonly used by successful entrepreneurs. In a post to the HBR web site last September, he said: "Some of the most successful companies in business today are known for tackling difficult creative challenges by first asking, How might we improve X ... or completely re-imagine Y... or find a new way to accomplish Z?" |
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Donald Cooper
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Written by Donald Cooper
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Much of the money spent on advertising is wasted. Most of it contains the wrong message, is sent to the wrong people, and placed in the wrong media. So, before you spend a penny, here are seven things to know about advertising. |
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