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A survey of Canadian buying intentions.
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Special Contributors - Newest Articles
The case for higher prices
Other Contributors
Written by Michael J. Knell   
ImageWhenever an independent furniture, mattress and major appliance retailer is forced out of business, it's a sad day for our industry. But when two influential and well-known independents announce their getting out of the business voluntarily, it's time to realise there's something very wrong with our industry.
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Technology can deliver the edge you need
Donald Cooper
Written by Donald Cooper   
ImageClients around the world keep telling me running a business is ten times tougher today than it used to be. In many ways, they're right. We all have more demanding customers, more and stronger competition, increased complexity, shrinking margins, and the challenge of attracting and keeping top talent. So, yes, in some ways running a business is more challenging than ever.
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Welcome to 2015!
Other Contributors
Written by Michael J. Knell   

ImageThis is going to be an interesting year. While I don't expect to see wholesale change throughout Canada's furniture, mattress and major appliance industries, there are going to be some interesting and noteworthy developments as the year progresses.

My biggest hope for the year is for the unbridled success of our industry's only national industry event - the now renamed Canadian Furniture Show which will open for its four-day run on June 4. I am praying, in particular, that the show's first Consumer Day in 15 years is an even greater success. We need to send the Canadian consumer a powerful and not price-focused message.

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Compelling points of difference
Donald Cooper
Written by Donald Cooper   
ImageFor years business schools, business books and marketing consultants have been telling us that we must be unique; that we must create ‘Unique Selling Propositions' (USPs). Sadly, they've been lying to us! It's not good enough to be unique. In today's over-supplied, cynical and fiercely competitive business environment, we need to be compelling.
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The most important customer is the one in your store
Other Contributors
Written by Albert Marrache   
ImageEvery independent furniture, mattress and major appliance retailer in North America has the same problem. The need to increase profit without adding cost. Compounding the problem is there are fewer and fewer consumers walking into furniture stores every year.
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The six objectives of good communications
Donald Cooper
Written by Donald Cooper   
ImageEverything we do in our business communicates who we are, what we stand for and why our target customers should buy from us. Everything we do creates or destroys confidence. There are literally hundreds of ways that we communicate and they should all help us achieve the following six clear communications objectives.
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